As amazing as it seems, the 2014 World Cup in Brazil is right around the corner. It feels just like yesterday Landon Donovan was thrilling fans with his heroic performances that led to the United States making it all the way to the Round of 16 in an eventual loss to powerhouse Germany. Well, with summer coming to an end, it is time to start preparing for the massive ad campaigns that will be unveiled at the 2014 event.

Coca Cola, one of the biggest sponsors of the World Cup has recently debuted its anthem for the Brazil games. The song will be the anthem for the World Cup Trophy Tour, which is similar to the Olympic torch run. The solid gold trophy will travel through 88 countries over 267 days. The tour kicked off on Sept. 12 in Rio; this month the Cup will hit Tahiti, Fiji, and Costa Rica, among other countries.

David Correy was selected as the voice of Coca-Cola for the 2014 games. He might be a new artist to some, but that’s all going to change very soon. As the newly announced ambassador to the Coca-Cola FIFA World Cup 2014 campaign, he’s started the journey to become a global icon. However, this is no ordinary star-in-the-making. Correy is an inspirational artist who has experienced the highs and lows of life, and who channels it all into his music. And now it’s time to tell his story.

“When we bring music into our sports properties like FIFA and the Olympics, we want to find genuinely talented artists who embody the optimism and positive of Coke,” said Joe Bellotti, head of global music for Coca-Cola. “We knew David’s story and his connection to Brazil would resonate with people around the world.”

David Correy emerged on the US music scene in 2012, when he competed on The X-Factor. His performance resulted in a reunion with his birthmother, who was forced to give David up for adoption due to extreme poverty. The inspiration behind his music is rooted in the sacrifices people had made for him, his love of music and an understanding of its power.

The World is Ours is by Brazilian-born artist David Correy, and features Brazilian percussion band Monobloco. The anthem, written by Rock Mafia produced by Mario Caldato Jr, brings the music of Brazil to the world, and captures different rhythms of samba, baile funk and technobraga. It’s that cultural mix which captures the inclusive spirit of the “World’s Cup” campaign, and shares the energy, passion and rhythms of the host nation, Brazil.

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